Monday, May 21, 2007

Do they Really mean that?

The Age News Paper is the oldest Newspaper in Melbourne. It is also the biggest sized paper and the least popular of the Daily’s. I regularly sell about 8 Herald Suns to every Age, except on Thursdays which has a TV guide with it. Yet even then the Herald Sun still outsells it on a ratio of over 4 to one.

This lack of competitiveness has always been a talking point and many people blame this disparity of size of the paper itself over the much smaller Herald Sun as a reason for not buying the Age, even when I have run out of Herald Suns, which truly are more convenient to read on a train or Bus.

Now the rumour is that powers that be at the Age, are talking about reducing its size but will it really make any difference to the buyer’s attitude?

People now say they would buy it if it was smaller but will they?

Or is that just an excuse they use to avoid telling the real reason, whatever that may be.

In truth the Age has a reputation of being a highbrow paper and people often accuse others of being pretentious if they are seen holding a copy of the Age. Whether this is true or not I don’t know, but what about us?

Do we look for acceptable excuses to do or not do something rather than be honest about our actions and beliefs? Are we so intimidated and controlled by what other people think that we will allow their likes and prejudices to control our lives and actions?

When you give a reason for doing, or not doing, something, do you give the true reason, or do you say what you think others want you to say or do?

Who is living your life? You or someone else?

Most people who try to direct how other people should respond, usually don’t have a great sense of personal worth and try to make up for it by trying to control others, so that it looks like they fulfill an important role, when in fact they don’t.

We all make mistakes but it is best to make your own mistakes and learn from them, than pay for the mistakes of others. What say you? Walter

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