Monday, May 11, 2009

Andre Rieu Visits Eastland Again.

The last time Andrea Rieu visited Eastland Shopping Centre the Dutch violinist and Conductor was relatively unknown by the populace at large and yet even then, caused a major scene with the large crowd assembled to meet him. So much so that since then the rules and planning and times of promotional visits have been changes to avoid a similar situation.
We normally go to Eastland on Saturday mornings to have a late coffee, and often lunch with one or both of our daughters, as well as do our shopping. On May 9th, in light of Andrea’s latest impending visit, now that he is the top selling artist of Musical CD’S & DVD’s in Australia, we decided to go an hour, to an hour and a half earlier than our usual time, and just for coffee, to avoid the crush, even though Andre was not scheduled to appear until 1 pm.
Well we arrived about quarter past nine and there were barricades and security guards everywhere and even a first aid centre set up nearby. And even then, with nearly 4 hours still to go there were at least 60 people already there and queued up including half a dozen in wheel chairs which, they has provided a special place right up front. Talk about being keen! And of course the crowd steadily increased during our time there! So much so, that by the time we left for home, the place normally sufficient for promotional events, had already filled with some 2 hours still to go.
How would you have handled this event? In light of Andrea’s even greater popularity now, and the experiences of his previous visit, would you have even allowed a second visit, with or without changes to the protocol? Or would you have simply not allowed it to continue at all?
Yes are you not prepared to change at all, or if you do, just go with the flow? Or are you prepared to not only continue on, but prepared to fully step up and make the appropriate changes, even if these changes come at considerable cost and effort for you, and for others, such as the nearby shopkeepers who had their shopper access considerably hampered? What say you? Are you prepared to not only change but also to step up and prepare properly before hand, for the rewards that are out there?

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