Ozkleen.

While at Philip Island while I was just getting ready for one of my long walks there, I happened to notice something on one of the Daytime TV Morning shows.

It was actually a live commercial spot for an Australian Cleaning Company called Ozkleen.

Although I had never heard of them before, I was intrigued by a couple of comments made by the Public Relations Officer.

Among other things, she said that Ozkleen had only been going for ten years but is now spreading into the whole world. This movement was spearheaded by just one Supermarket initially taking the chance on displaying their first product on the market. That product was called “Shower Kleen”, and the buyer for that Supermarket only bought the product for her store after first trying it herself on a stain on her own basin that she had never before been able to remove.

The lady went on to say that despite being in business for 10 years they still only had 6 products on the market. Before any new line is released it must be either an original product or else far superior to anything else currently on the market.

I didn’t catch the names of all their products but the 3 I did were, Shower kleen, Carpet Clean and Grease Monkey, a product for greasy stovetops & microwaves. As you can see the names are not that original but very descriptive.

The company was started and still run by two family’s thus exhibiting personal commitment and because of this has won awards in the Domestic Cleaning Market. If you want to know more look up www.ozkleen.com.au

I have never seen or tried their product so cannot speak for or against the product, but I was impressed by their business ethic, and thought that it was perhaps a good one to assess for our own personal lives.

1. We should always have a personal and hands on approach to all we do and say.
2. We should not try to push our own products or barrow, unless we have something original or superior to what is already available.
3. We should always start small and build up rather than the other way around.
4. We should always present quality over quantity.
5. If our product is superior, it will eventually sell itself.
6. Fancy names may sound great but descriptive ones can be equally effective, if not more so.

Well those are my thoughts on the matter, what say you? Walter