Good old Coca-Cola.

Was reading in the May 9th issue of the Melbourne Herald Sun Newspaper that the day before marked the 125th anniversary of the day a pharmacist, (by the name of John Pemberton) concocted his own unique and secret remedy for headaches and fatigue.
The end result was of course Coca-Cola. And from this one little shop and humble beginnings, Coke is now sold in more than 200 countries. Considering that there are only about 250 Countries in the world, that is reasonably impressive don’t you think?
Particularly when you think that it was probable a failure in its main aim of curing headaches. One has to admit it does help fatigue, but that is probably due to the amount of sugar in it and not because of some magical” ingredient.
Anyhow, this blog started out not to praise or condemn the Product, (which I like very much) but simply to remind us all, that all big things, including the mighty Coca-Cola Company, had small inauspicious beginnings, and if they can succeed , then so can we, no matter how small or inconspicuous our own current beginnings are.
The other point of interest to me here is that despite not garnering the market it was aimed for, Coke has still garnered a market. And not just a corner of that market, but the lion’s share too.
So again the encouragement here, is to never give up if you have confidence in your product and work. And if one market won’t buy you product, don’t give up, but move to another market, and so on, until you do find a market, or at least finally prove once and for all that your product really is a dud. Then you can give up, but only then.
In the meantime keep going, keep striving and keep searching for the right market for your product. True, you are unlikely to become as big as the Coca-Cola Company, but that doesn’t mean you can’t be a success if you have the ability and product. So what are you waiting for? Get out there and create your own unique product and even your own market if necessary. If you haven’t already done so!