If you are into Harry potter and Books you will not be surprissed to learn that the last Book in that series to be released, was the biggest selling International Book last year. But would you believe that in the number two position of that category was a self published Cookbook by two unknown Queensland cooks and housewives? (Rachael Bermingham & Kim McCosker). These two ladies, against the advice of all the professionals, self-published their own little cookbook because no one else would. It is not a fancy book and in fact its biggest boast is that every dish in their book contains no more than 4 ingredients.
In fact that is its Name “4 Ingredients”, and each recipe uses everyday ingredients, only a few measures, a basic method and just four ingredients. As busy working mums they didn’t have time for fancy cooking and so were looking for something simple and when they couldn’t find one started to compile their own, that would suit their time, talent, family and budget.
Not being able to find a publisher did not deter them and they published the first 2,000 copies themselves and started flogging them, themselves to all and sundry including local bookshops. The first run print soon sold out and more was required and printed. Now some 420, 000 sales later (in just 12 months) they are both millionaires and working on their second Book.
What about you? Have you ever had to come up with your own inventions or creations because no one else has, but that is as far as they have gone because no one, including yourself, has had the required faith needed to push that idea out into the wider market? These two ladies had ago because they believed in what they had, even if the ”Money men” didn’t and were prepared to get behind it themselves, even if they did wisely in my opinion, start off modestly small in the number printed and went from there as the market dictated. It worked for them and may even work for you. Unfortunately I don’t have a product of my own to sell to the world, but maybe you do and maybe you can both learn and take inspiration from these two ladies, who by the way are not the first to go down the self-publishing route. Of course most aren’t as successful as them but at least their work is out on the market. What say you? Walter
No comments:
Post a Comment